Voxie Tactics
Building an illustrated world beyond the voxels
Voxie Tactics is a free-to-play, turn-based tactical RPG featuring collectible voxel characters, strategic combat and exploration. Available on Windows PC, iOS and Android, the game combines the spirit of classic tactics games with a colourful, modern visual identity.
Over nearly three years, I helped expand its characters beyond their original 3D forms, developing the 2D illustrations, character designs, world-building, branding, icons and marketing artwork that shaped the wider Voxie universe.
Role- Art Direction, Branding, World Building, Visual Development, Concept Art, Illustration, Marketing
Year- 2022-2024
Translating the design
The challenge was to turn compact in-game voxel characters into expressive 2D personalities—without losing the silhouettes, costumes and colour language that made each Voxie recognizable.
Over 80+ characters were developed to help expand the vast Voxel Universe
Crafting the World
Each region needed its own atmosphere and visual landmarks while still belonging to the same colourful, stylized world.
I explored lighting, landmarks, vegetation and palette to define the mood of each biome. These concepts gave the production team a clear visual target while leaving room for translation into the game’s voxel-based style.
I explored composition, lighting, architecture, vegetation and environmental storytelling to establish a clear visual direction for each biome. These concepts served as visual targets that could be translated into the game’s voxel-based production style.
I created over 150+ ability icons for attacks, defensive actions, buffs and status effects used throughout the game. Because the artwork would often appear at a small scale, every icon needed to communicate its function quickly during gameplay.
I used strong silhouettes, controlled value contrast and distinct colour relationships to separate one ability from another. At the same time, dynamic compositions, lighting and effects helped the icons feel impactful and consistent with the illustrated Voxie Tactics visual language.
Icons
Illustration and Marketing
I extended the visual identity of Voxie Tactics across key art, promotional illustrations, community campaigns, partnerships and competitive events. Each piece had a different purpose, but still needed to feel immediately recognizable as part of the same universe.
I adapted characters and environments into more cinematic compositions while maintaining consistency in colour, tone and personality. This work helped present the world beyond the game itself, giving players a stronger sense of its characters, stories and evolving community.
Branding
I helped develop and extend the Voxies visual identity across its website, promotional materials and broader player-facing experience. The goal was to create a playful, approachable brand that reflected the personality of the characters while remaining consistent with the established voxel-inspired world.
I applied the brand through character-focused layouts, bold colour palettes, recognizable typography and supporting graphic elements. Together, these elements created a cohesive identity that could remain consistent across the website, game content and marketing.
